A brand is no longer was we tell the consumer it is — it is what consumers tell each other it is – Scott Cook
Here at Paper2Apps we love the quote from Scott Cook, we believe it truly reflects what the current market is. People have access to so much information at their fingertips, it is no wonder they want research your product before they hand over their money to you.
There are a lot of business owners out there who believe that social media is a fad, but it is really here to stay. Infact a recent survey by sensis revealed that 69/100 Aussies are on social media and some of them even check it while at the gym? (yeah we were a bit surprised by that too). With so many people accessing the medium, it seems a waste to not utilise it to grow your business. It is not only is it a great way to send promotions to your loyal customers, it is a fantastic way to express your business values and really make customers fall in love with your brand.
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