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Search Marketing is the process of gaining traffic and visibility from search engines. Business can do this by purchasing words or ads from search engines (referred to as SM or SEM) and they can also create a website that is easy for search engines to analyse (referred to as SEO or Search Engine Optimisation) which will in turn allow your business to appear higher in the search results.
Search engine marketing is a very cost-effective way to grow your business and increase profits; it is also the most popular medium for locating information. If your business is not actively pursuing search engine marketing, you can be sure one of your competitor are.
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