According to the March 2016 Nielsen Digital Ratings Report, while almost 18 million Australians still use a computer to go on the internet, over 13 million people also actively browse websites/apps on smartphones and 7.5 million people on tablets. The report also revealed that people are spending over 28 hours a month on their mobile devices.
In this digital age, businesses need to at the very least have a mobile compliant website. A mobile compliant website is a site that can be viewed easily via a mobile device without having to zoom or scroll. Google prioritises websites that are mobile-friendly (essentially punishing those who aren’t). This is because users often find it frustrating to read content when they have to zoom or scroll.
Another way for businesses to target customers is to introduce a dedicated mobile application. Having a mobile app is a great way to take marketing to the next level and you will definitely be ahead of the game. One of the biggest benefits to having a mobile app is the ability to send information (specials/promotions or just remind customers to pop in) directly to your customer base. See below for some mobile app ideas: